Support the local economy:Economic studies show that when you buy from an independent locally owned business, rather than a nationally owned businesses, significantly more of your money stays in the community and is used to make more purchases from other local businesses, continually strengthening the local economic base. You can download summaries of several economic impact studies; these include case studies showing that locally owned businesses generate a premium in enhanced economic impact to the community and our tax base.
Create more good jobs:Small local businesses are the largest employer nationally and in our community, and provide the most jobs to residents.
Encourage local prosperity:A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character. A diversity of small businesses also makes a community more stable and resiliant to economic downturns, compared to communities that depend on one major industry or employer.
Reduce environmental impact:Locally owned businesses tend to make more of their own purchases locally and generally set up shop in town or city centers as opposed to developing on the fringe. This means they require less transportation and contribute less to greenhouse gas emissions, sprawl, congestion, habitat loss, and pollution.
Support community groups:Non-profit organizations receive an average 250% more support from small business owners collectively than they do from large businesses.
Keep our community unique:Where we shop, where we eat, where we have fun — all of it makes our community home. Our one-of-a-kind businesses are an integral part of the distinctive character of this place. Our tourism businesses also benefit. “When people go on vacation they generally seek out destinations that offer them the sense of being someplace, not just anyplace.” ~ Richard Moe, President, National Historic Preservation Trust
Get better service:Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers.
Invest in community:Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future.
Put your taxes to good use:Local businesses in town centers require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community.
Buy what you want, not what someone wants you to buy:A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.